Prepared exclusively for Lakeside Dental Studio
This strategy was built specifically for Lakeside Dental Studio based on your questionnaire responses and our experience managing paid ads for dental practices across the country. Every recommendation, budget allocation, and campaign structure is informed by real performance data from practices similar to yours.
Lakeside Dental Studio is generating activity but not appointments, and in a competitive market like Austin that gap is expensive. At $8,000 per month, the spend is sufficient; the breakdown is happening at the conversion layer. This blueprint will show you exactly how to fix that for implants and cosmetic cases.
This blueprint is generated from your questionnaire responses and performance benchmarks. Results depend on execution, market conditions, and ongoing optimization. For a more detailed analysis, book a 30-minute strategy call.
Lakeside Dental Studio is already running on Google. The focus should be on optimizing what is working, cutting what is not, and scaling the winners. Google is Lakeside Dental Studio's highest-intent channel for patients searching "dental implants near me" in Austin, TX.
Lakeside Dental Studio is already running on Meta. The focus should be on optimizing what is working, cutting what is not, and scaling the winners. Before/after transformation ads are the top-performing creative format and should be the foundation of every campaign.
Not included at this budget tier. Consider adding when monthly spend exceeds $5K. TikTok excels for cosmetic before/after content.
ChatGPT Ads is still emerging. Worth testing once core platforms are performing well.
Programmatic becomes cost-effective at $15K+/month. Not recommended at the current spend level.
Not included at this budget tier, but worth adding for lower-competition search traffic.
Recommended Monthly Investment
$8,000 – $9,200/month
| Platform | Monthly Budget | Allocation |
|---|---|---|
| $3,943-$4,534/mo | 49% | |
| Meta | $4,057-$4,666/mo | 51% |
At $8,000/month, Lakeside Dental Studio's budget is focused on Google and Meta for maximum dental implants and cosmetic dentistry patient acquisition ROI. Google captures high-intent searches. Meta drives visual awareness through before/after creative.
Local Service Ads (Pay Per Lead)
$1,600/mo (20% of total)
Service area: Austin, TX + surrounding zip codes. Categories: General Dentist, Dental Implants, Cosmetic Dentist. Google Guaranteed badge verification required.
53-107 verified leads/month at $15-$30 per lead. Highest-quality leads in the account (phone calls from patients ready to book).
Maximize Leads (automated) -- LSA uses automated bidding. Set weekly budget to $400. Google charges per verified lead ($15-$30 for dental). Dispute non-dental or spam leads within 30 days for credit.
LSA shows above all other Google Ads. Requires: Google Business Profile verification, license verification, background check, and insurance verification. Budget is set per-lead, not per-click. Dispute invalid leads for refunds.
Search Ads (Target CPA)
45% of Google Ads budget (excl. LSA) -- ~$1,774/mo
Keywords: "dental implants near me", "dental implants Austin, TX", "implant dentist Austin, TX". Negative keywords: dental school, dental assistant, dental hygienist salary, DIY, how to pull, free dental, implant removal, implant problems, implant failure, mini implant DIY.
10-25 high-intent leads/month from patients searching for implants in Austin, TX
Target CPA ($60) -- Target CPA of $60 per lead (form fill or phone call). Daily budget: $59. Economics: at $22,000 avg case value and 40% acceptance, each consultation is worth $8,800 in revenue. Your breakeven per consultation is $2,933 for 3X ROAS.
Search Ads (Maximize Conversions)
15% of Google Ads budget (excl. LSA) -- ~$591/mo
Keywords: "dental implants cost Austin, TX", "how much do implants cost", "affordable implants near me". Information-intent capture. Negative keywords: dental school, dental assistant, dental hygienist salary, DIY, how to pull, free dental, implant removal, implant problems, implant failure, mini implant DIY.
5-15 leads/month from cost-conscious patients. Higher volume, slightly lower intent.
Target CPA ($60) -- Target CPA of $60 per lead (form fill or phone call). Daily budget: $20. Economics: at $22,000 avg case value and 40% acceptance, each consultation is worth $8,800 in revenue. Your breakeven per consultation is $2,933 for 3X ROAS.
Search Ads (Target Impression Share)
15% of Google Ads budget (excl. LSA) -- ~$591/mo
Keywords: "lakeside dental studio implants", "lakeside dental studio dental", "lakeside dental studio reviews". Protect branded searches from competitors. Negative keywords: dental school, dental assistant, dental hygienist salary, DIY, how to pull, free dental, implant removal, implant problems, implant failure, mini implant DIY.
Capture 90%+ of branded searches. Prevent competitors from bidding on your practice name.
Target CPA ($18) -- Target CPA of $18 per lead (form fill or phone call). Daily budget: $20. Economics: at $22,000 avg case value and 40% acceptance, each consultation is worth $8,800 in revenue. Your breakeven per consultation is $2,933 for 3X ROAS.
Performance Max (Cross-Network)
15% of Google Ads budget (excl. LSA) -- ~$591/mo
Audience signals: in-market for dental implants, custom segments from search terms and website visitors. Asset groups for Dental Implants and Cosmetic Dentistry. Geo: Austin, TX + 25mi.
Incremental reach across Search, Display, YouTube, Gmail, and Maps. Captures demand Google Search misses.
Target CPA ($72) -- Target CPA of $72 per lead (form fill or phone call). Daily budget: $20. Economics: at $22,000 avg case value and 40% acceptance, each consultation is worth $8,800 in revenue. Your breakeven per consultation is $2,933 for 3X ROAS.
Video Ads (Target CPV)
10% of Google Ads budget (excl. LSA) -- ~$394/mo
In-market audiences for dental implant services, custom intent from implant keywords ("dental implants cost", "All-on-4 procedure", "implant dentist near me"). Placements on dental procedure videos and patient testimonial content. Geo: Austin, TX + 25mi radius.
Build brand awareness with patients researching implant procedures. 5-15 cent cost per view. Feeds retargeting audiences for Display Remarketing and Meta campaigns.
Target CPA ($120) -- Target CPA of $120 per lead (form fill or phone call). Daily budget: $13. Economics: at $22,000 avg case value and 40% acceptance, each consultation is worth $8,800 in revenue. Your breakeven per consultation is $2,933 for 3X ROAS.
Lead Generation (Instant Forms)
40% of Meta budget -- ~$1,623/mo
Interests: dental implants, denture wearers, dental health. Age 35-65. Austin, TX + 25mi radius.
15-30 leads/month at $25-$65 CPL. Before/after implant creative.
Carousel (1080x1080) or Video (:15-:30, 9:16 for Reels + 1:1 for Feed)
Feed, Stories, Reels, Instagram Explore. Automatic placements recommended for learning phase.
Note: requires professional photo/video content production before launch. Stock imagery will underperform significantly on this platform.
Lead Generation (Instant Forms)
25% of Meta budget -- ~$1,014/mo
Interests: dentures, denture adhesive, full mouth restoration. Age 45-75. Austin, TX + 25mi.
10-20 leads/month from denture wearers considering implants. High case value.
Single Image (1080x1080) or Video (:15, 9:16 Reel). Test carousel for multi-service.
Feed, Stories, Reels. Automatic placements recommended for learning phase.
Note: requires professional photo/video content production before launch. Stock imagery will underperform significantly on this platform.
Conversions (Website Consultations)
35% of Meta budget -- ~$1,420/mo
Website visitors (last 90 days), video viewers (50%+), form openers who didn't submit.
Recover 10-20% of lost visitors at 50-70% lower CPL than cold prospecting. Highest ROAS campaign in the account.
Single Image (1080x1080) or Video (:15, 9:16 Reel). Test carousel for multi-service.
Feed, Stories, Reels. Automatic placements recommended for learning phase.
Note: requires professional photo/video content production before launch. Stock imagery will underperform significantly on this platform.
Meta / Instagram Preview
Lakeside Dental Studio
Sponsored
Real patients, real transformations. Lakeside Dental Studio in Austin, TX has helped hundreds of patients love their smile again. See the results for yourself.
Creative Placeholder
Before/after photo or video testimonial
Before and After: Dental Implants at Lakeside Dental Studio
Learn MoreGoogle Search Preview
Sponsored
yourpractice.com
Schedule Your Complimentary Dental Implants Consultation
Considering dental implants? Get answers from an experienced team at Lakeside Dental Studio in Austin, TX. Your free consultation includes a personalized treatment plan. Lakeside Dental S...
Considering dental implants? Get answers from an experienced team at Lakeside Dental Studio in Austin, TX. Your free consultation includes a personalized treatment plan. Lakeside Dental Studio deli...
Why it works: A free consult removes the biggest barrier to booking. Patients who are on the fence need a no-risk first step.
RSA Headlines (max 30 chars)
RSA Descriptions (max 90 chars)
Free implant consultation. No pressure, just answers. Financing available. (74)
Book a free visit to discuss your options. Same-day consultations available. (76)
Free implant consultation. Financing available. Book online today. (66)
Trusted by hundreds of patients. Results that last a lifetime. Call now. (72)
There is a reason patients recommend Lakeside Dental Studio in Austin, TX. See the reviews, check the ratings, and schedule your dental implants consultation.
Why it works: 92% of patients check reviews before choosing a dentist. Ads that lead with reviews and ratings convert significantly better.
RSA Headlines (max 30 chars)
RSA Descriptions (max 90 chars)
1,000+ implants placed with a 98% success rate. See real patient results. (73)
Trusted by hundreds of patients. Read our 5-star reviews and see before/after photos. (85)
Free implant consultation. Financing available. Book online today. (66)
Trusted by hundreds of patients. Results that last a lifetime. Call now. (72)
Thinking about dental implants? Here is what you need to know. Lakeside Dental Studio in Austin, TX walks you through every step, from consultation to results.
Why it works: Patients researching procedures want information, not a hard sell. Educational content builds trust and positions the practice as an expert.
RSA Headlines (max 30 chars)
RSA Descriptions (max 90 chars)
Missing teeth affect more than your smile. Learn how implants restore confidence. (81)
Implants vs dentures vs bridges: which is right for you? Free consultation. (75)
Free implant consultation. Financing available. Book online today. (66)
Trusted by hundreds of patients. Results that last a lifetime. Call now. (72)
Real patients, real transformations. Lakeside Dental Studio in Austin, TX has helped hundreds of patients love their smile again. See the results for yourself.
Why it works: Visual transformations are the highest-performing creative in cosmetic dental ads. Patients need to SEE results to take action.
Creative Spec
Format: Carousel or single image
Dimensions: 1080x1080 (feed), 1080x1920 (stories/reels)
Side-by-side before/after with a clean dividing line. Use real patient photos, not stock. Left side slightly desaturated, right side bright and warm. Minimal text overlay: patient first name, procedure name, and a single-line result callout. Carousel version: slide 1 = before, slide 2 = after, slide 3 = CTA card.
Stop waiting for the perfect time. Lakeside Dental Studio in Austin, TX makes dental implants accessible with flexible scheduling and financing. Take the first step today.
Why it works: Emotional ads connect with patients who have been putting off treatment. Naming the pain creates instant recognition and drives action.
Creative Spec
Format: Short-form video (15-30s) or single image
Dimensions: 1080x1080 (feed), 1080x1920 (stories/reels)
Open with a relatable pain point: covering mouth when laughing, avoiding photos, feeling self-conscious on a date. Use real-life scenarios, not stock photography. Transition to the solution: confident smile, patient celebrating. Text hook on frame 1 must stop the scroll: 'Tired of hiding your smile?' End with clear CTA and the practice name.
Considering dental implants? Get answers from an experienced team at Lakeside Dental Studio in Austin, TX. Your free consultation includes a personalized treatment plan.
Why it works: A free consult removes the biggest barrier to booking. Patients who are on the fence need a no-risk first step.
Creative Spec
Format: Single image or short-form video (15s)
Dimensions: 1080x1080 (feed), 1080x1920 (stories/reels)
Warm, inviting shot of the practice interior or doctor greeting a patient. Bold text overlay: 'Free Consultation' with the practice name and location. Avoid clinical imagery. Show the human side: smiling staff, comfortable waiting area. Video version: doctor speaks directly to camera for 10-15 seconds with a personal invitation.
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April - June
Ad Spend: Maintain steady spend. Natural demand is strong. Start allocating creative budget for Q3 back-to-school campaigns.
July - September
Ad Spend: Increase spend 15-20% in July-August for back-to-school. Shift budget toward adult electives in September as capacity drops.
October - December
Ad Spend: Spend is more expensive but conversion rates justify the cost. Shift late-December budget toward retention and rebooking for January.
January - March
Ad Spend: Front-load 30-40% of your annual ad budget in Q1. CPLs are at their lowest and patient intent is at its highest.
Total Estimated Monthly Revenue Impact
Conservative
$45,000/mo
Mid-Range
$69,000/mo
High-End
$91,500/mo
Leads contacted within 5 minutes convert at 50-65%, compared to 5-10% for leads contacted after 1 hour. Every hour of delay costs you consultations from patients who book with the first practice that calls back.
$7,500-$15,000/mo (adjusted for practice size)
Action Items
CareCredit alone turns away 40% of patients who don't qualify or prefer alternatives. Adding Alphaeon and Cherry gives patients 3 paths to approval, and surfacing financing in ad copy and landing pages handles the cost objection before they walk in.
$7,500-$15,000/mo (adjusted for practice size)
Action Items
Without proper tracking, you are flying blind. Accurate conversion data lets you double down on what works and cut what does not, directly improving ROAS. Google Ads needs conversion actions for consultation bookings, phone calls, and form submissions linked to Google Analytics 4. Meta requires a properly configured Pixel with custom conversion events for consultation bookings, not just page views.
10%-20% of $8,000/mo ad spend recaptured through better targeting and budget allocation = $800-$1,600/mo
Action Items
Shift campaign optimization from clicks and leads to actual consultation bookings. This single change has doubled consultation volume for practices with the same ad spend.
$22,000-$44,000/mo (adjusted for practice size)
Action Items
Website visitors who leave without booking are warm leads. Programmatic retargeting follows them across the web with your ads, recovering 10-20% of otherwise lost opportunities.
$2,000/mo programmatic retargeting budget at 3x-5x ROAS = $6,000-$10,000 gross, minus spend = $4,000-$8,000/mo
Action Items
Patients are increasingly asking AI about dental procedures before searching Google. ChatGPT Ads places your practice in front of them at the moment of research, with far less competition than established platforms.
10% of current spend ($1,500/mo) allocated to ChatGPT Ads at 3x-5x ROAS = $4,500-$7,500 gross, minus spend = $3,000-$6,000/mo
Action Items
The biggest lever for optimized accounts is testing new angles. A structured program testing 3-5 new creative concepts per month compounds CPL improvements over time.
15%-30% CPL reduction from systematic creative testing on $8,000/mo spend = $1,200-$2,400/mo in efficiency gains
Action Items
Your practice is in a market with a significant Spanish-speaking population. Most dental advertisers in Austin, TX are only running English ads, leaving an entire patient segment untapped. Spanish-language Google and Meta campaigns consistently deliver 10-20% lower CPL due to less competition.
10%-20% CPL reduction from untapped Spanish-speaking audience on $8,000/mo spend = $800-$1,600/mo
Action Items
These projections are based on performance benchmarks and your questionnaire responses. Actual results depend on execution, market conditions, and factors specific to your practice. These numbers are refined during the strategy call.
$30-40K
New Monthly Revenue
6-8X
Return on Ad Spend
First 3 Months
Time to Results
“They immediately got to work and I've seen collections jump instantly 25-33% monthly. Can't recommend them enough.”
Conor Perrin, The Tooth Co (Trustpilot)
Here is what Lakeside Dental Studio looks like today versus what optimized patient acquisition could deliver at the same $8,000/month ad spend.
How These Numbers Are Calculated
“Current” is derived from your reported case acceptance rate and average case value at typical industry cost-per-consultation rates. “Optimized” reflects a 50% CPA reduction (based on our client benchmarks) and a 10-percentage-point improvement in case acceptance from structured follow-up and consultation optimization. Revenue = consultations x acceptance rate x case value. Profit assumes a 50% margin after lab fees, overhead, and materials.
| Metric | Current | Optimized | Change |
|---|---|---|---|
| Cost Per Consultation | $2,100 | $1,050 | -50% |
| Case Acceptance Rate | 35% | 45% | +10pts |
| Monthly Consultations | 3.8 | 7.6 | +100% |
| Cases Closed / Month | 1.3 | 3.4 | +157% |
| Monthly Revenue | $20,000 | $51,429 | +$31,429 |
| Monthly Profit | $2,000 | $17,714 | +$15,714 |
| Return on Ad Spend | 2.5X | 6.4X | +3.9X |
Annual Profit Impact
+$188,571/year
Same ad spend. Optimized strategy. 2 additional cases per month.
Projections use your questionnaire responses where provided, with performance benchmarks filling gaps. "Optimized" targets are based on Creekside client performance data (Dr. Laleh: 52% CPA reduction, case acceptance from 40% to 50%). Actual results depend on execution, market conditions, and creative quality. These projections are refined during the strategy call.
Based on your reported 40% case acceptance rate, $22,000 avg case value, and $8,000/mo ad spend.
5.5X ROAS
5.5X ROAS
8X ROAS
Breakeven Analysis
At $22,000 avg case value and 40% acceptance, you need 1 cases (3 consultations) per month to cover $8,000/mo in ad spend.
36/100 points
Several key pieces of infrastructure are missing. We recommend fixing the critical gaps (tracking, creative, booking) in the first 30 days alongside campaign launch.
A 30-minute call to review this blueprint, answer questions, and discuss your specific goals. No pitch deck, just a conversation about what's possible.
We'll need: ad account access (Google, Meta), website/CMS access, CRM login, and any existing creative assets. We handle the technical setup.
We build your campaign structures, install tracking, create ad copy, and configure targeting. Everything is reviewed with you before launch.
Campaigns go live. You should see first leads within 48-72 hours. We monitor daily during the learning phase and make real-time adjustments.
Weekly optimization passes. Monthly performance reports showing exactly what you're spending, what you're getting, and what we're doing about it. No vanity metrics.
This is what a finished Paid Ads Blueprint looks like. Answer a few questions about your practice and get yours free in 60 seconds, built from exactly what we'd do for you.
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